New Anglia Growth Workshop

Event:Paid Advertising for E-Commerce & B2B – Framlingham
Start:June 26, 2018 09:00
End:June 26, 2018 13:00
Organiser:New Anglia Growth Hub
Click here for more information
Phone:0300 333 6536

Book your place here

This intensive half day workshop is packed full of great strategic and tactical advice on how to ensure that your business makes more money online through Pay Per Click (primarily focused on Google Adwords). This is a great opportunity to access enterprise level training through the partnership with Footprint Digital.

Who is it for? The course is designed to help those that are responsible for making more money online for businesses. It is especially useful for Marketing Managers and Digital Marketing Managers that want clarity on where they should be investing budgets for maximum impact. This is designed for SMEs targeting growth online in particular.

Course Level: The workshop is perfect for those that have an existing Google Adwords account that they want to improve or for those that are entirely new to the discipline. The course starts with the basics but quickly extends to in depth technical detail that would be appropriate for those that would like to enhance their understanding.

Course Content: Both theoretical and practical the course takes you from beginner/intermediate level understanding of PPC and you will leave knowing all of the following:

  • Digital Marketing in the real world
  • 10 Steps to ensuring Adwords success
  • The anatomy of Google paid search advertising (Understanding the options available)
  • Identifying and selecting the right keywords
  • How to build a Google Adwords account
  • How to measure and continually improve.

Desired Outcomes

  • Greater confidence in where to invest budgets to make the most of the digital space.
  • Clarity on how all of the different methods of marketing online fit in.
  • Foundations understanding of the principles of effective SEO, PPC and CRO
  • How to make the most of Google Analytics
  • Enthusiasm and excitement


09:00-09:15 Registration, Tea and Coffee

09:15-09:30 Welcome, H&S and Growth Hub ‘Who are we and how can we help’

09:30-11:00 Digital Marketing in the Real World

– The Anatomy of Google Paid Search Advertising

– Understanding the Options Available.

11:00-11:15 Refreshment Break: Tea/Coffee and Biscuits

11:15-12:30 Identify, Build and Measure
– Identifying and Selecting the Right Keywords
– How to Build a Google Adwords Account
– How to Measure and Continually Improve.

12:30-12:45 Questions & Answers

12:45 Close.

This event will provide 3 hours and 20 minutes of information, diagnostic and brokerage support and advice.

About the Presenter/Trainer: Tom Bowden, Director of Footprint Digital

As a member of the elite Google Analytics Certified Partner network Tom Bowden and the team at Footprint Digital Ltd help companies make more money online through SEO, PPC and Conversion.

A strong believer that businesses can do better and an advocate for continuous testing Tom helps companies improve their online experience and increase customer satisfaction. Using a unique and innovative testing methodology his team of experts not only generate significant revenue growth for their clients, but, also, forge a new path for how websites should be built.

Tom shares results from the numerous tests he has run and helps you make better decisions to ensure your business thrives online. He has a wealth of experience and has developed global strategies for the likes of Sony, Motorola and Cartoon Nework, as well as localised strategies for small and medium sized businesses that are hungry for growth.

Tom is the person to talk to if you are interested in understanding the most effective way to invest online (Google Analytics), generating business through Google Adwords (PPC) and improving the conversion rate of your website (CRO).

I want to book for more than one person from my company?

Due to the popularity of these events we are only able to allow one person per company to attend. However, please email [email protected], if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in first come, first served basis to offer another ticket.

What are my transport/parking options for getting to and from the event?

Parking is available on site at the venue. Please be careful as the entrance can be a little tricky to see from the road although singed.

How can I contact the organiser with any questions?

Please email [email protected] if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on eventbrite according to eventbrites terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, this is to provide evidence of your attendance and will be kept on server as evidence for our ERDF funding. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission.

Any paperwork completed by you for the course is yours to keep unless you wish the trainer or the Growth Hub to hold these for you, for which we will ask you to sign.

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